Photo by: Abasc photoblog

Vienna was ready and so were 40 of you!

15-17 April 2016

A good story can change the world, connecting people around a common purpose. For positive impact to happen the stories that matter need to be heard. The link between creative industries and social entrepreneurs have not been very strong so far. Together, we can change that!

 

We brought together over 40 creative minds to help change the narrative of 7 social issues. By matching each group of creatives with a social venture they were able to prototype their stories using the venture as the vessel.


Impact cannot happen in isolation.
It requires collective action.


Together

We brought together designers, filmmakers, journalists, photographers, illustrators, programmers , bloggers more?

They joined us.

To Learn, collaborate and create powerful stories for social Impact. Getting together with fellow creatives, storytellers, developers and entrepreneurs for one full weekend of creativity, new connections and experiences while discovering Vienna from a different perspective.

Interested…?

Do you want to see what a group of over 40 inspired creatives can achieve in the space of 48 hours? Do you want to learn what they learnt, see what they saw, experience what they experience and hear the stories they have created? Then keep on reading…


We aimed to…

Provide a platform for creative storytellers to apply their unique skills to issues that matter

Foster collaboration between Social Entrepreneurs and Creatives in Europe.

Raise awareness for the power of storytelling for social Impact. Make every story count!

Develop creative communication to help changemakers tell their stories in new and compelling ways.

It was awesome.

DISCOVER THE STORIES

Making every story count.

1. Tackling food waste one vegetable at a time.

 

The Problem

The goal was to show the problem of food waste and the potential solutions. Showing how the lifecycle from the field to the consumer is important and also showing the value of using certain materials over others.

Currently around 100 million tonnes of food is wasted every year. If nothing is done, food waste could rise to over 120 million tonnes by 2020.

Wasting food is more than an ethical and economic issue, it also impacts the environment due to the limit of natural resources.

What the Creatives did and why.

“Iss Mich products lack in product communication, they are not self explaining, and only a small amount of the good facts about Iss Mich company are accessible for the end consumer. Also we think that Iss Mich is doing needs to be communicated in a social awareness campaign style. 

 

The core of our work is based on these assumings: many good aspects so…be transparent! Let the viewer take conclusions so…be interactive! And finally…provoke!

 

We create a parallelism between one of the biggest social issues, aesthetic prejudice, and the selection based on visual characteristics that these vegetables are subject to. We know that’s wrong upon us humans, so why doing the same to equally delicious and perfectly usable ugly shaped veggies? 

 

The result is a strong and catchy claim “I’m ugly.” I’m proud of being different, of being ugly. All these rejected veggies are now proud of themselves and are more than  happy to be protagonists on product labels, posters and web campaigns, making Iss Mich stand out by being the first food brand to use down-to-earth, real-life pictures of bad looking vegetables” – Stefano Bellamoli

Changemaker:

Tobias Judmaier – issmich!

 

Category:

Food waste, Environment.

Project:

issmich!

 

Team:

Stefano Bellamoli, Bojana Besova, Gelly Danadak, Dominik Rummerstorfer, Una Stefanovic & Max Huber

 

Link:

Issmich.at

2. Breaking the stereotypes refugees face

 

The Problem

One of the biggest challenges are stereotypes of companies towards refugees. Fueled by missleading mass media communication many people believe that refugees can hardly be integrated into our society particularly into the labour market and see them as mere welfare cases.

With over 60,000 refugees in Austria* they represent a massively underused resource. Whats worse is this all stems from stereotypes and fear.

If integrated into society these refugee offer a large and talented work force.

*http://www.unhcr.org/pages/49e48e256.html

What the Creatives did and why.

“We were assigned to work with ‘Refugees Work’ and were very happy about it too! On day one Fatima and Dominik, a hugely inspiring young duo who run this refugee employment agency, had invited some of their refugee clients to meet with us. We spent time talking about their experiences in employment, and in Austria in general. The discussion was fascinating, and though time was short, a theme arose which became the core of our weekend’s endeavours.

 

We wanted to highlight the fact that so many refugees have a multitude of life experiences that stretch far beyond an ‘average CV’, whether they be academic; linguistic; familial, we realized that their true stories are in some cases almost unbelievable. We scripted ‘mock interview’ scenes, where an employer would feel that their interviewee, is to good to be true, before discovering that he or she is in fact a refugee.

 

We made photographic portraits of refugees who appear to contradict stereotypes for a print campaign. As well as this visual content we spent time helping Dominik and Fatima to articulate their own stories and express why they are committed to their mission, in order to develop high quality pitches for potential new clients.” – Briony Campbell

Changemaker:

Dominik Beron – Refugees Work

 

Category:

Integrate, Refugee Crisis

Project:

Refugees Work

 

Team:

Martin Dudek, Briony Campbell, Aurélie Salvaire, Tarik Vincent Kemper & Ezgi Girgin

 

Link:

RefugeesWork.at

3. Helping children to engage with technology in an active way.

 

The Problem

Children spend on average six and a half hours in front of screen per day. We want to help them make use of that time in a fun and educational way.

Children of today are mostly technology consumers: they spend long time playing computer games and watching series. We want the next generation of our children to grow up with an audacity to engage with technology in an active way.

What the Creatives did and why.
“Robo Wunderkind is an awesome, smart toy that teaches children how to code, how to create and how to adapt to the given circumstances. But that’s not that easy to convey to kids and parents. So that was our brief: to make the Robo Wunderkind, a modular robot in bright colours, something that inspires children and parents alike. 

 

One of the first things we noticed when talking to the Robo team was that whenever they were asked “What can Robo do?” and they aswered “Everything”, the following questions were a problem. Because Robo can’t turn into a windmill or a police car. So we focused on that: how to give the kids a proper idea about what Robo can do.. 

 

We came up with the idea of a crowdsourced platform where children and parents can upload their Robo creations – may them be cars, trains, robots, cranes, flashlights or bunnies – and discuss their creative process with the others. To support the platform, we made a stop-motion movie where Robo is a relatable tiny robot that has adventures and showcases its abilities.

 

The platform can help the creators of Robo engage with their clients, find product ambassadors and observe how they interact with the product. Also, it can be a place that encourages the participants to share their stories in the social media and thus spread the word about Robo.” – Georgiana Ilie

Changemakers:

Anna Iarotska – Robo Technologies

Rustem Akishbekov – Robo Technologies

Yuri Levin – Robo Technologies

 

Category:

Education

Project:

Robo Wunderkind

 

Team:

Hailey Still, Inbar Fruchsad, Georgiana Ilie &Clemens Kogler with Help from Nathalie Padrutt & Aylin Gunsam

 

Link:

startrobo.com

4. Enabling urban community and social cohesion through neighbourhoods.

 

The Problem

People living in urban areas tend to be strangers to their neighbours. Providing those with a digital platform for connectivity and more social interaction to tackle local issues is our goal.

FragNebenan is a network for urban neighborhoods. It’s the place where neighbors can meet 24/7, share knowledge and resources, organize mutual aid or chat about local issues. It’s the place where urban community and social cohesion is enabled in a 21st century digital society.

What the Creatives did and why.

“When facing the task of creating a campaign in getting more people to sign up to Fragnebenan we realised that the real underlying challenge was something more psychological, that being the negative stigma neighbours had towards one another. To challenge labels such as “The Grumpy one” or “The noisy family”, we had to embrace it. While highlighting the stereotypes, we also make aware of the unexpected qualities behind our neighbours with the principle that neighbours are also only human (Nachbarn sind auch nur Menschen).” – Virginia Lui

Changemakers:

Stefan Theißbacher

 

Category:

Neighborhood, Community

Project:

FragNebenan

 

Team:

Michael Rüger, Berit Ransmayr, Virginia Lui, Sibora
Halili & Barbara Mayer.

 

Link:

fragnebenan.com

5. Bringing social entrepreneurs and investors together.

 

The Problem

We support social ventures from Austria and CEE to become investment ready and raise the funds they need to scale their impact.

Social entrepreneurs come up with great ideas to address social problems. Our aim is to support those highly impactful entrepreneurs with know-how, business tools and the right network to take their operations to the next level and scale their impact.

We also work with local investor communities and show them the opportunities and potential of impact investment, linking them to internationally operating investor networks.

What the Creatives did and why.

“Working on the Investment Ready Program posed a special challenge for us. 

 

Contrary to the other participating ventures IRP doesn’t focus on one impact area. Rather it supports social entrepreneurs from different fields to learn the basics of impact investment, match them with experts and mentors and introduces them to different kinds of investors. To attract more social enterprises to the program we aimed to do two things:

 

1) Make the process through which ventures become “investment ready” transparent and easy to understand
2) Show the anxiety entrepreneurs face meeting with different investors

 

The results are both informative and a little bit romantic ;)”
Kai Wichmann

Changemakers:

Lena Gansterer

 

Category:

Investment

Project:

Investment Ready Program (IRP)

 

Team:

Kai Wichmann, Maria Baetti, Philipp Altenberger, Kristina Kulakova & Radim Hladiš.

 

Link:

investment-ready.org

6. Creating social value through professional IT refurbishment.

 

The Problem

Companies and households change their computers every few years. Old but functional hardware is going to waste, bringing along social and ecological problems for our modern societies. With the production of every new electronic device comes a heavy weight of social burden.

We would like to raise awareness for the re-use of products, especially in the electronic sector. IT refurbishment increases the products’ life span and is also an approach to provide NGOs, schools and private households with affordable electronics.

What the Creatives did and why.
As a team of 4 creatives from the Netherlands, Bulgaria and Austria we paired up with Rudi Wetzl from Compuritas.

 

On the first night of the 1001 Hackathon we sat down with Rudi, had a couple of beers and he told us his story of Compuritas. We were amazed by Rudis story. At the same time we saw a real lack of that emotion in the visual storytelling of Compuritas. Because after all Compuritas is a tech-start up and they know their game. And tech start-ups are „techy“.

 

So we had two main goals as a team. First give Compuritas a look and feel that people can identify with, and second explain the Compuritas process as simple as possible. The outcomes were a new logo, that can be used as a sticker on refurbished Compuritas Laptops and an illustration that explains the process of Compuritas. So that everyone who looks at it for a second understands the story of Compuritas. – Marc Cornelius Klimt

Changemakers:

Rudi Wetzl

 

Category:

Environmental, Upcycling

Project:

Compuritas

 

Team:

Boudewijn de Bruin, Lennart Jaspars, Marc Cornelius Klimt & Maria Kalcheva

 

Link:

compuritas.at

7. Energy in Sync with Nature

The Problem

Green energy is a concept we are all very familiar with, yet it is hard to adopt due to the potential to be with out power in the moments you need it most because of a lack of wind or reduction in sun. aWATTar gives the option to use both, and saves you money in the process.

We would like to raise awareness of the potential that combining green energy with intelligent solutions has to offer. Not only on the Micro scale, the for the Customer, but also on the Macro scale, for the world.

As a world we are slowly reaching the ‘Tipping Point’, a point where CO2 emessions are so high that the Climate will change. This change may be irriversable. We want to show there are incremental methods to help change the world.

We can provide insights into how the energy world is changing, why it needs to change and why some methods employed by certain companies are outdated.

Changemakers:

Simon Schmitz

 

Category:

Environmental, Energy

Project:

aWATTar

 

Team:

Jan Stiewe, Filippo Rezzadore, Nathalie Padrutt, Louise Byng & Konstantin Zilberburg

 

Link:

awattar.com

A Big Thank You!

We want to use this space to remember that with out all of the Creatives, Change Makers, Volunteers and Sponsors this event would never have happened. So from the bottom of our hearts,

Thank you to each and everyone of you who made this inspiring event possible! 

Hosted by

REDviennaDG
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In collaboration with

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Partners